The $10,000 Service That Costs $25,000 Two consultants offer the same expertise. Same deliverables, same results, even the same timeline. But one charges $10,000 for their service, and the other charges $25,000. Here’s the twist: clients are lining up to pay the premium price. Why? It’s not about what they’re selling—it’s about the brand behind […]

Imagine this scenario: You’ve just launched a new product. You’ve poured your heart and soul into the development, the design, the messaging. You’ve crafted the perfect sales page, the most compelling ads. And it’s working. The sales are rolling in. The revenue is piling up. Time to pop the champagne, right? Not so fast. Here’s […]

Let’s rewind time for a minute. It’s 2010. You’re a brand marketer. Your job? Move consumers through the purchase funnel. Awareness, interest, desire, action. AIDA. It’s a straightforward, linear path. Billboards create awareness. Magazine spreads generate interest. In-store displays trigger desire. Price promotions seal the deal. Purchase complete. End of story. Time for a scotch […]