Terms & Conditions

3.1 Acceptance of Terms
Scope: These Terms & Conditions ("Terms") govern your use of the Site, including any content, functionality, products, or services offered on or through it. They also outline disclaimers for any professional services we reference on this Site but which require separate, written proposals.
Modification: We may update these Terms at our sole discretion. Any revisions become effective upon posting. You will be notified of material changes via email (if you are a client) or through a prominent notice on our Site. Continued use of the Site signifies your acceptance of such changes.

3.2 Definitions
User/You: Refers to any individual or entity accessing this Site or engaging our services.

Services: Refers to our professional branding, trust engineering, marketing, design, consulting, or any related offerings described on this Site, including but not limited to:

• Brand strategy and positioning
• Trust engineering and evidence-based marketing
• Application of our proprietary 3-Axis Framework
• Fractional CMO/CBO services
• Marketing and communication strategy
• Visual identity development

Content: Includes text, graphics, images, logos, design elements, videos, case studies, proprietary frameworks, or other materials we provide.

Deliverables: Tangible or digital materials produced as a result of our Services, as specified in written proposals or agreements.

3.3 Use of the Site
Permitted Use: You agree to use the Site and its Content for legitimate purposes only, such as learning about our Services or engaging with our brand.
Prohibited Conduct: You shall not:

• Violate any local, provincial, federal, or international law or regulation
• Attempt to hack, disrupt, or gain unauthorized access to the Site's servers, networks, or data
• Collect personally identifiable information from other Users without their explicit consent
• Upload or transmit any malicious software or harmful code
• Scrape, copy, or reproduce our Content without explicit written permission
• Misrepresent your relationship with Graewolves
• Attempt to reverse-engineer our proprietary methodologies

3.4 Relationship Formation
No Automatic Professional Relationship: Visiting this Site or reading any material here does not form a client-service relationship between you and Graewolves.

Such a relationship only arises upon signing a written service agreement or proposal.

No Legal or Financial Advice: All materials and statements provided here are general in nature and do not constitute specialized legal, financial, or accounting counsel.

Proposal Process: Requests for proposals may be submitted through our Site. We will respond within 2 business days. Any proposal provided remains valid for 7 days unless otherwise specified.

3.5 Payment & Proposal Terms
Separate Agreements: Any fees, deliverables, or scope-of-work for professional services (including brand strategy, design, or marketing campaigns) shall be defined in a separate written proposal or contract. These Terms govern your general use of the Site until a specific service agreement is executed.

Electronic Execution: By requesting proposals or communications electronically, you consent to receive and sign documents in electronic form, which are legally binding under applicable laws, including Quebec's Act to Establish a Legal Framework for Information Technology (CQLR c C-1.1).

Payment Terms: Unless otherwise specified in a proposal:

Service Fees. In exchange for the Services, Client shall pay Graewolves the fees as set forth in each Scope and in accordance with the terms of this Agreement.

Where Services are provided for a fixed price, the total fees for the Services shall be payable as a lump sum or installment payments as stated in the applicable Scope. Where Services are provided on a time and materials basis, the fees payable for the Services shall be calculated in accordance with Graewolves’s hourly rates for the work performed by Graewolves personnel.

Additionally, Client agrees to reimburse Graewolves for all reasonable out-of-pocket expenses incurred by Graewolves in connection with the performance of the Services.

Subscription. You agree to pay Graewolves for Your chosen subscription according to the prices set forth on your subscription selection, which are expressly incorporated into the proposal.

You may choose to be billed monthly or on an annual basis. If You choose to be billed on an annual basis, Graewolves will charge Your credit card for the entire amount of Your chosen subscription tier on the Effective Date. If You choose to be billed monthly, Graewolves will charge Your credit card for Your chosen subscription plan monthly, beginning on the Effective Date and recurring each month thereafter.

A change to your subscription if you have chosen to be billed on an annual basis may occur only at the time of renewal. You agree to pay all fees and charges incurred in connection with Your purchases (including any applicable taxes) at the rates in effect when the charges were incurred.

Graewolves may require additional verifications or information from You before accepting any order. You agree that Graewolves may change the prices of the subscription without Your consent.

Graewolves agrees to give you written notice of any changes to the prices of the subscription tiers, and Your continued use of the Site 15 calendar days following the date of the written notice from Graewolves will be construed as Your acceptance of the changes.

Late Fees. If Client fails to pay all or any portion of fees owed for more than thirty (30) days from the date on the applicable invoice (“Outstanding Balance”), Client will be charged a monthly fee equal to the lesser of (a) ten percent (10%) of the total Outstanding Balance or (b) the maximum interest chargeable under applicable law (the “Late Fee”). Graewolves also reserves the right, in its sole discretion, to suspend all work related to the Services until any Outstanding Balance and applicable Late Fees are paid in full.

All payments are done via Stripe or Wise. 

3.6 Client Obligations
Timely Communication: You agree to provide timely feedback and approvals as required for project completion.

Material Provision: You are responsible for providing accurate information, assets, and content necessary for service delivery.

Cooperation: You agree to cooperate reasonably with Graewolves throughout project execution.

Authority: You represent that you have the legal authority to enter into agreements with us and to provide any materials you supply.

3.7 Proprietary 3-Axis Framework
Ownership: The "3-Axis Framework" including all components ("Category of One," "Right Buyer Signals," and "Engineering Trust") is the exclusive intellectual property of Graewolves.

License for Clients: Clients who engage our services receive a non-transferable, non-exclusive license to benefit from the application of this framework for their specific business or project.

Restrictions: You may not:

• Reproduce, adapt, or modify our framework for third parties
• Present our proprietary methodology as your own
• Create derivative works based on our framework
• Train others in the use of our methodology without written permission

3.8 Disclaimers of Promotional or ROI Claims
Individual Results Vary: Claims such as "Generate 5–7× ROI" or "7× marketing ROI from Kantar's data" are provided as examples of potential outcomes. Individual results vary, depending on your market conditions, implementation quality, timeline, and other factors beyond our control.

Research References: We cite sources like the Edelman Trust Barometer and Kantar research. While these studies are credible, your specific experience may not replicate the exact statistics.

No Guarantee: Nothing on this Site guarantees that you will achieve similar results unless explicitly stated in a separate, legally binding written agreement.

Past Performance: Case studies and testimonials represent actual client results but are not predictive of future outcomes for new engagements.

3.9 Intellectual Property Rights
Ownership: Graewolves retains all rights, title, and interest in the Site's Content, including text, designs, frameworks, methodologies, and branding materials, unless otherwise stated in a signed agreement.

License to You: We grant you a limited, non-exclusive, revocable license to view and share Site Content for personal, non-commercial use.

Prohibitions: You shall not reproduce, distribute, modify, or create derivative works from our Site Content for commercial purposes without explicit written permission.

Client Materials: You retain ownership of materials you provide to us, but grant us a license to use such materials as needed to perform our Services.

3.10 Confidentiality
Definition: "Confidential Information" includes any non-public information shared between parties during the engagement process or service delivery.

Our Obligations: We agree to maintain the confidentiality of your proprietary information and will not disclose it to third parties without your consent,except as required by law.

Your Obligations: You agree to maintain the confidentiality of our proprietary methodologies, pricing structures, and internal processes.

Exceptions: This obligation does not apply to information that:

• Is or becomes publicly available through no fault of the receiving party
• Was known to the receiving party prior to disclosure
• Is independently developed by the receiving party
• Is required to be disclosed by law or legal process

3.11 Service Termination
By Client: You may terminate services according to the terms specified in your signed proposal or agreement. Early termination may be subject to fees as outlined in your agreement.

By Graewolves: We reserve the right to terminate services if:

• You breach any material term of our agreement
• You fail to pay invoices when due
• You engage in conduct that harms our reputation
• We are unable to deliver services due to factors beyond our control

Effect of Termination: Upon termination:

• You remain responsible for payment of services rendered
• We will deliver completed materials in their current state
• All licenses to use our proprietary frameworks cease
• Confidentiality obligations remain in effect

3.12 Non-Solicitation
Employees: During your engagement with us and for twelve (12) months thereafter, you agree not to directly or indirectly solicit or hire any of our employees or contractors without our written consent.

Clients: We agree not to solicit your employees during the term of our engagement and for six (6) months thereafter.

Remedy: Breach of this provision may result in liquidated damages of [amount] or injunctive relief.

3.13 Force Majeure
We are not liable for delays or failures in performance resulting from causes beyond our reasonable control, including but not limited to natural disasters, labor strikes, war, pandemics, or telecommunication breakdowns.

3.14 Governing Law & Dispute Resolution
Governing Law: This Agreement is governed by and construed in accordance with the laws of the Province of Quebec and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.

Jurisdiction: Any disputes or claims arising out of or in connection with these Terms shall be brought exclusively before the courts located in Montreal, Quebec. You consent to such jurisdiction and venue.

Dispute Resolution: The parties agree to attempt in good faith to resolve disputes through informal mediation prior to any court action. If unsuccessful, either party may initiate formal proceedings after 30 days.

3.15 Limitation of Liability
No Liability for Indirect Damages: In no event shall Graewolves or its affiliates be liable for any indirect, consequential, incidental, or special damages, including loss of profits, data, or goodwill, arising from your use of the Site or reliance on any Content.

Maximum Cumulative Liability: Our total liability to any User, for any cause of action, shall not exceed the amount paid to us by that User in the twelve months preceding the event giving rise to the liability (if any).
Essential Purpose: The parties acknowledge that these limitations are an essential element of the agreement between them and that in their absence, the economic terms of this Agreement would be substantially different.

3.16 Indemnification
You agree to indemnify, defend, and hold harmless Graewolves, its owners, employees, agents, and affiliates against any claims, liabilities, damages, or expenses (including reasonable attorneys' fees) arising out of your breach of these Terms or your improper use of the Site or our Services.

3.17 Severability
If any provision in these Terms is found invalid, unlawful, or unenforceable by a court, that provision shall be severed from the remaining provisions, which remain valid and enforceable.

3.18 Entire Agreement
These Terms, along with any posted policies (including the Privacy Policy and Copyright Notice below), constitute the complete agreement between you and Graewolves concerning your use of the Site. No prior statements or agreements override these Terms unless specifically incorporated herein.

4.1 Payment Disputes & Chargebacks
Dispute Process: Payment disputes must be raised within thirty (30) days from the invoice date with detailed explanation.
Resolution Timeline: We will investigate and respond to disputes within fourteen (14) business days.
Chargebacks: Unauthorized chargebacks may result in:
Cessation of services
Legal action to recover funds
Administrative fees of [amount]
Good Faith: Both parties agree to work in good faith to resolve payment disputes.

4.2 Electronic Signatures & Consent
Legal Effect: Electronic signatures have the same legal effect as handwritten signatures under:
The Quebec Act to Establish a Legal Framework for Information Technology
The Personal Information Protection and Electronic Documents Act (PIPEDA)
Other applicable electronic transaction laws
Consent: By engaging with or signing any documents electronically, you consent to:

• The use of electronic signatures
• The receipt of documents in electronic form
• The legal enforceability of electronic transactions
• Records: Electronic records, logs, or confirmations constitute sufficient proof of your acceptance.

4.3 Testimonials and Publicity
Consent: Unless you provide written refusal, we may:

• Reference your brand name in our portfolio
• Use testimonials in marketing materials
• Create case studies based on our work together
• Share non-confidential results achieved

Review Rights: You will have the opportunity to review and approve any detailed case studies before publication.
Attribution: We will provide appropriate attribution for any testimonials.
Revocation: You may revoke publicity consent at any time for future uses.

4.4 Promotional Claims for Marketing Performance
Illustrative Nature: Claims such as "7× marketing ROI" or "9× share increase" are:
Based on historical data or industry research
Illustrative of potential results
Not guarantees of specific performance

Individual Factors: Actual results depend on numerous factors, including:

• Your industry and competitive landscape
• Implementation quality and timing
• Market conditions and external factors
• Budget allocation and resource commitment

Written Guarantees: Only performance metrics explicitly included in signed agreements constitute guarantees.

Continuing Obligations: The following obligations survive termination of this Agreement:

• Confidentiality provisions
• Intellectual property rights
• Payment obligations
• Indemnification clauses
• Limitation of liability
• Non-solicitation provisions
• Duration: Unless otherwise specified, surviving obligations continue for three (3) years after termination.

9. CONTACT INFORMATION

If you have questions about these Terms & Conditions, the Privacy Policy, or Copyright Notice, or if you need to exercise any rights regarding personal data, please contact:
Graewolves - Jason@graewolves.com