Last week, I was reviewing a marketing strategy with a client who runs a communication agency. Their content plan was packed with detailed tutorials, step-by-step processes, and “ultimate guides” to communicating better. “This looks comprehensive,” I told them. “But there’s a problem you’re not seeing.” They looked confused. After all, isn’t educational content the gold […]

The $10,000 Service That Costs $25,000 Two consultants offer the same expertise. Same deliverables, same results, even the same timeline. But one charges $10,000 for their service, and the other charges $25,000. Here’s the twist: clients are lining up to pay the premium price. Why? It’s not about what they’re selling—it’s about the brand behind […]

Imagine this scenario: You’ve just launched a new product. You’ve poured your heart and soul into the development, the design, the messaging. You’ve crafted the perfect sales page, the most compelling ads. And it’s working. The sales are rolling in. The revenue is piling up. Time to pop the champagne, right? Not so fast. Here’s […]

You’re scrolling through your social media feed. An ad catches your eye. Sleek visuals, snappy copy, a killer offer. You click through to the brand’s website. The design is on point. The product looks legit. But something feels off. Maybe it’s a few typos in the product description. Or a broken link in the FAQ […]