GRAEWOLVES LEGAL TERMS
Terms & Conditions, Privacy Policy, Copyright Notice and Fulfillment Policy
Last Updated: 1 March, 2025
TABLE OF CONTENTS
1. INTRODUCTION
Welcome to Graewolves ("we," "us," or "our") and our official website at [https://www.graewolves.com] (the "Site").
Graewolves is a research-first brand and positioning agency specializing in:
Brand strategy and positioning for premium markets
Trust-based marketing and communications
The proprietary 3-Axis Framework for positioning and growth
Fractional CMO/CBO services for 7-figure businesses
By accessing, browsing, or using the Site, you agree to be bound by the terms, conditions, notices, and disclaimers contained herein (collectively, the "Agreement").
This Agreement includes our:
If you do not accept any part of this Agreement, you should discontinue use of the Site immediately.
Effective Date and Updates: This Agreement is effective as of 1 January 2024. We reserve the right to modify these terms at any time. Material changes will be communicated via email (for existing clients) and/or through notifications on our Site. Your continued use following such notifications constitutes acceptance of the modified terms.
Business Location:
Graewolves is located in Montreal, Quebec, Canada and adheres to applicable laws, including language regulations for consumer and commercial contracts.
2. LANGUAGE CLAUSE (MONTREAL, QUEBEC, CANADA)
Clause de langue (Montréal, Québec, Canada)
The parties acknowledge and expressly agree that these Terms & Conditions, the Privacy Policy, the Copyright Notice, and any related proposals, communications, or documents are drawn up in English at the User's express request, pursuant to Section 55 of the Charter of the French Language (R.S.Q., c. C-11). Any French version provided is for convenience only, and if there is any discrepancy between the English and French versions, the English version prevails.
Les parties reconnaissent et conviennent expressément que les présentes Conditions d'utilisation, la Politique de confidentialité, l'Avis de droit d'auteur et toutes propositions, communications ou documents connexes sont rédigés en anglais à la demande expresse de l'Utilisateur, conformément à l'article 55 de la Charte de la langue française (L.R.Q., ch. C-11). Toute version française fournie l'est uniquement à titre indicatif et, en cas de divergence entre les versions anglaise et française, la version anglaise prévaudra.
By using our Site and Services, you confirm that you fully understand the English language used in this Agreement and waive any right to a French translation under Quebec law or any other local statute.
3. TERMS & CONDITIONS
3.1 Acceptance of Terms
Scope: These Terms & Conditions ("Terms") govern your use of the Site, including any content, functionality, products, or services offered on or through it. They also outline disclaimers for any professional services we reference on this Site but which require separate, written proposals.
Modification: We may update these Terms at our sole discretion. Any revisions become effective upon posting. You will be notified of material changes via email (if you are a client) or through a prominent notice on our Site. Continued use of the Site signifies your acceptance of such changes.
3.2 Definitions
User/You: Refers to any individual or entity accessing this Site or engaging our services.
Services: Refers to our professional branding, trust engineering, marketing, design, consulting, or any related offerings described on this Site, including but not limited to:
Brand strategy and positioning
Trust engineering and evidence-based marketing
Application of our proprietary 3-Axis Framework
Fractional CMO/CBO services
Marketing and communication strategy
Visual identity development
Content: Includes text, graphics, images, logos, design elements, videos, case studies, proprietary frameworks, or other materials we provide.
Deliverables: Tangible or digital materials produced as a result of our Services, as specified in written proposals or agreements.
3.3 Use of the Site
Permitted Use: You agree to use the Site and its Content for legitimate purposes only, such as learning about our Services or engaging with our brand.
Prohibited Conduct: You shall not:
Violate any local, provincial, federal, or international law or regulation
Attempt to hack, disrupt, or gain unauthorized access to the Site's servers, networks, or data
Collect personally identifiable information from other Users without their explicit consent
Upload or transmit any malicious software or harmful code
Scrape, copy, or reproduce our Content without explicit written permission
Misrepresent your relationship with Graewolves
Attempt to reverse-engineer our proprietary methodologies
3.4 Relationship Formation
No Automatic Professional Relationship: Visiting this Site or reading any material here does not form a client-service relationship between you and Graewolves. Such a relationship only arises upon signing a written service agreement or proposal.
No Legal or Financial Advice: All materials and statements provided here are general in nature and do not constitute specialized legal, financial, or accounting counsel.
Proposal Process: Requests for proposals may be submitted through our Site. We will respond within 2 business days. Any proposal provided remains valid for 7 days unless otherwise specified.
3.5 Payment & Proposal Terms
Separate Agreements: Any fees, deliverables, or scope-of-work for professional services (including brand strategy, design, or marketing campaigns) shall be defined in a separate written proposal or contract. These Terms govern your general use of the Site until a specific service agreement is executed.
Electronic Execution: By requesting proposals or communications electronically, you consent to receive and sign documents in electronic form, which are legally binding under applicable laws, including Quebec's Act to Establish a Legal Framework for Information Technology (CQLR c C-1.1).
Payment Terms: Unless otherwise specified in a proposal:
Service Fees. In exchange for the Services, Client shall pay Graewolves the fees as set forth in each Scope and in accordance with the terms of this Agreement. Where Services are provided for a fixed price, the total fees for the Services shall be payable as a lump sum or installment payments as stated in the applicable Scope. Where Services are provided on a time and materials basis, the fees payable for the Services shall be calculated in accordance with Graewolves’s hourly rates for the work performed by Graewolves personnel. Additionally, Client agrees to reimburse Graewolves for all reasonable out-of-pocket expenses incurred by Graewolves in connection with the performance of the Services.
Subscription. You agree to pay Graewolves for Your chosen subscription according to the prices set forth on your subscription selection, which are expressly incorporated into the proposal. You may choose to be billed monthly or on an annual basis. If You choose to be billed on an annual basis, Graewolves will charge Your credit card for the entire amount of Your chosen subscription tier on the Effective Date. If You choose to be billed monthly, Graewolves will charge Your credit card for Your chosen subscription plan monthly, beginning on the Effective Date and recurring each month thereafter. A change to your subscription if you have chosen to be billed on an annual basis may occur only at the time of renewal. You agree to pay all fees and charges incurred in connection with Your purchases (including any applicable taxes) at the rates in effect when the charges were incurred. Graewolves may require additional verifications or information from You before accepting any order. You agree that Graewolves may change the prices of the subscription without Your consent. Graewolves agrees to give you written notice of any changes to the prices of the subscription tiers, and Your continued use of the Site 15 calendar days following the date of the written notice from Graewolves will be construed as Your acceptance of the changes.
Late Fees. If Client fails to pay all or any portion of fees owed for more than thirty (30) days from the date on the applicable invoice (“Outstanding Balance”), Client will be charged a monthly fee equal to the lesser of (a) ten percent (10%) of the total Outstanding Balance or (b) the maximum interest chargeable under applicable law (the “Late Fee”). Graewolves also reserves the right, in its sole discretion, to suspend all work related to the Services until any Outstanding Balance and applicable Late Fees are paid in full.
All payments are done via Stripe or Wise.
3.6 Client Obligations
Timely Communication: You agree to provide timely feedback and approvals as required for project completion.
Material Provision: You are responsible for providing accurate information, assets, and content necessary for service delivery.
Cooperation: You agree to cooperate reasonably with Graewolves throughout project execution.
Authority: You represent that you have the legal authority to enter into agreements with us and to provide any materials you supply.
3.7 Proprietary 3-Axis Framework
Ownership: The "3-Axis Framework" including all components ("Category of One," "Right Buyer Signals," and "Engineering Trust") is the exclusive intellectual property of Graewolves.
License for Clients: Clients who engage our services receive a non-transferable, non-exclusive license to benefit from the application of this framework for their specific business or project.
Restrictions: You may not:
Reproduce, adapt, or modify our framework for third parties
Present our proprietary methodology as your own
Create derivative works based on our framework
Train others in the use of our methodology without written permission
3.8 Disclaimers of Promotional or ROI Claims
Individual Results Vary: Claims such as "Generate 5–7× ROI" or "7× marketing ROI from Kantar's data" are provided as examples of potential outcomes. Individual results vary, depending on your market conditions, implementation quality, timeline, and other factors beyond our control.
Research References: We cite sources like the Edelman Trust Barometer and Kantar research. While these studies are credible, your specific experience may not replicate the exact statistics.
No Guarantee: Nothing on this Site guarantees that you will achieve similar results unless explicitly stated in a separate, legally binding written agreement.
Past Performance: Case studies and testimonials represent actual client results but are not predictive of future outcomes for new engagements.
3.9 Intellectual Property Rights
Ownership: Graewolves retains all rights, title, and interest in the Site's Content, including text, designs, frameworks, methodologies, and branding materials, unless otherwise stated in a signed agreement.
License to You: We grant you a limited, non-exclusive, revocable license to view and share Site Content for personal, non-commercial use.
Prohibitions: You shall not reproduce, distribute, modify, or create derivative works from our Site Content for commercial purposes without explicit written permission.
Client Materials: You retain ownership of materials you provide to us, but grant us a license to use such materials as needed to perform our Services.
3.10 Confidentiality
Definition: "Confidential Information" includes any non-public information shared between parties during the engagement process or service delivery.
Our Obligations: We agree to maintain the confidentiality of your proprietary information and will not disclose it to third parties without your consent, except as required by law.
Your Obligations: You agree to maintain the confidentiality of our proprietary methodologies, pricing structures, and internal processes.
Exceptions: This obligation does not apply to information that:
Is or becomes publicly available through no fault of the receiving party
Was known to the receiving party prior to disclosure
Is independently developed by the receiving party
Is required to be disclosed by law or legal process
3.11 Service Termination
By Client: You may terminate services according to the terms specified in your signed proposal or agreement. Early termination may be subject to fees as outlined in your agreement.
By Graewolves: We reserve the right to terminate services if:
You breach any material term of our agreement
You fail to pay invoices when due
You engage in conduct that harms our reputation
We are unable to deliver services due to factors beyond our control
Effect of Termination: Upon termination:
You remain responsible for payment of services rendered
We will deliver completed materials in their current state
All licenses to use our proprietary frameworks cease
Confidentiality obligations remain in effect
3.12 Non-Solicitation
Employees: During your engagement with us and for twelve (12) months thereafter, you agree not to directly or indirectly solicit or hire any of our employees or contractors without our written consent.
Clients: We agree not to solicit your employees during the term of our engagement and for six (6) months thereafter.
Remedy: Breach of this provision may result in liquidated damages of [amount] or injunctive relief.
3.13 Force Majeure
We are not liable for delays or failures in performance resulting from causes beyond our reasonable control, including but not limited to natural disasters, labor strikes, war, pandemics, or telecommunication breakdowns.
3.14 Governing Law & Dispute Resolution
Governing Law: This Agreement is governed by and construed in accordance with the laws of the Province of Quebec and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.
Jurisdiction: Any disputes or claims arising out of or in connection with these Terms shall be brought exclusively before the courts located in Montreal, Quebec. You consent to such jurisdiction and venue.
Dispute Resolution: The parties agree to attempt in good faith to resolve disputes through informal mediation prior to any court action. If unsuccessful, either party may initiate formal proceedings after 30 days.
3.15 Limitation of Liability
No Liability for Indirect Damages: In no event shall Graewolves or its affiliates be liable for any indirect, consequential, incidental, or special damages, including loss of profits, data, or goodwill, arising from your use of the Site or reliance on any Content.
Maximum Cumulative Liability: Our total liability to any User, for any cause of action, shall not exceed the amount paid to us by that User in the twelve months preceding the event giving rise to the liability (if any).
Essential Purpose: The parties acknowledge that these limitations are an essential element of the agreement between them and that in their absence, the economic terms of this Agreement would be substantially different.
3.16 Indemnification
You agree to indemnify, defend, and hold harmless Graewolves, its owners, employees, agents, and affiliates against any claims, liabilities, damages, or expenses (including reasonable attorneys' fees) arising out of your breach of these Terms or your improper use of the Site or our Services.
3.17 Severability
If any provision in these Terms is found invalid, unlawful, or unenforceable by a court, that provision shall be severed from the remaining provisions, which remain valid and enforceable.
3.18 Entire Agreement
These Terms, along with any posted policies (including the Privacy Policy and Copyright Notice below), constitute the complete agreement between you and Graewolves concerning your use of the Site. No prior statements or agreements override these Terms unless specifically incorporated herein.
4. PRIVACY POLICY
Last Updated: 1 March 2025
We value your privacy and are committed to protecting any personal data shared with us through the Site or in direct communications.
4.1 Data Controller
Graewolves, located in Montreal, Quebec, Canada, is the data controller responsible for your personal information collected through our Site or services.
4.2 Data We Collect
Personal Information: This may include:
Contact information (name, email address, phone number, job title)
Business information (company name, industry, size)
Communications with us (inquiries, feedback, testimonials)
Service data (project requirements, preferences, objectives)
Payment information (for clients)
Usage Data: Non-personal data such as:
IP addresses and device information
Browser types and settings
Pages viewed and navigation patterns
Referral URLs and time spent on site
Geographic location (country/region level only)
Cookies & Tracking Technologies:
Essential cookies: Required for site functionality
Analytics cookies: We use Google Analytics to understand site usage
Marketing cookies: For retargeting through platforms like LinkedIn and Facebook
Preference cookies: To remember your settings and preferences
By using our Site, you consent to this usage. You can manage cookie preferences through our cookie banner or your browser settings.
4.3 How We Use Your Data
Service Provision:
To respond to your inquiries
To prepare and deliver branding proposals
To execute contracted services
To process payments and maintain records
Business Operations:
To analyze usage patterns and improve our Site
To fix website errors and optimize user experience
To create aggregated statistical data
To maintain security of our systems
Marketing Communications:
To send newsletters or updates about our services (with opt-in)
To provide relevant content and offers
To invite you to events or webinars
To conduct market research
You can unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.
4.4 Legal Basis for Processing
Our processing relies on one or more of the following legal bases:
Consent: When you explicitly agree to specific uses of your data
Contractual Necessity: When processing is necessary to fulfill our contractual obligations
Legitimate Interests: When we have a legitimate business interest in processing data
Legal Obligation: When processing is necessary for compliance with a legal obligation
4.5 Data Storage and Retention
Storage Locations: Personal data is stored on secure servers located in Canada and the United States.
Retention Periods:
Active clients: For the duration of our relationship plus seven (7) years
Prospects: For three (3) years from last contact
Marketing contacts: Until you unsubscribe or after two (2) years of inactivity
Website data: For up to two (2) years
Secure Disposal: When no longer needed, data is securely deleted or anonymized according to industry standards.
4.6 Data Sharing & Transfers
Service Providers: We share data with trusted third-party service providers, including:
CRM systems (e.g., HubSpot)
Email marketing platforms (e.g., Mailchimp)
Analytics providers (e.g., Google Analytics)
Project management tools (e.g., Asana)
Financial processing services (e.g., Stripe)
International Transfers:
Some of our service providers are based outside Canada
For transfers to the US, we rely on appropriate safeguards, including standard contractual clauses
We ensure all third parties maintain adequate data protection measures
Legal Requirements:
We may disclose information if required by law
We may share information in connection with a business transaction
We may protect our rights or property when necessary
4.7 User Rights
Depending on your jurisdiction, you may have the right to:
Access: Request copies of your personal data
Rectification: Correct inaccurate information
Erasure: Request deletion of your data ("right to be forgotten")
Restriction: Limit the processing of your data
Portability: Receive data in a structured format
Objection: Object to certain processing activities
Withdraw Consent: Revoke previously given consent
To exercise these rights, contact [privacy@graewolves.com]. We will respond within 30 days.
4.8 Case Studies and Testimonials
Consent: We only use client information in case studies with explicit written permission.
Anonymization: Where requested, we anonymize data used in case studies.
Withdrawal: You may request removal of testimonials or case studies featuring your information at any time.
4.9 Security Measures
We implement appropriate technical and organizational measures to protect your data, including:
Technical Protection:
SSL/TLS encryption for data transmission
Secure, password-protected hosting
Regular security assessments
Restricted access to personal information
Organizational Measures:
Staff training on data protection
Confidentiality agreements
Data processing policies
Incident response plans
Limitations: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
4.10 Children's Privacy
Our Site and services are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
4.11 PIPEDA Compliance
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and similar provincial laws in Canada. This includes:
Accountability: We are responsible for personal information under our control
Identifying Purposes: We identify the purposes for collecting information
Consent: We obtain consent for collection, use, or disclosure
Limiting Collection: We limit collection to what is necessary
Limiting Use: We do not use information for purposes other than those for which it was collected
Accuracy: We keep information as accurate, complete, and up-to-date as necessary
Safeguards: We protect information with appropriate security measures
Openness: We make our policies readily available
Individual Access: We provide access to information upon request
Challenging Compliance: We address concerns about compliance
4.12 Updates to Privacy Policy
We may revise this Privacy Policy. All changes are effective immediately upon posting. Major changes will be notified via email or site notice. Continued use of the Site indicates your acceptance of any modifications.
5. COPYRIGHT NOTICE
5.1 Ownership of Content
Unless otherwise stated, all original text, graphics, logos, code, or other content on the Site ("Content") is copyrighted by Graewolves under applicable Canadian and international copyright laws.
5.2 Trademarks and Brand Assets
Ownership: Names, slogans, logos, or other brand identifiers displayed on the Site are trademarks or service marks of Graewolves or third parties.
No License: You are not granted any license to use our trademarks without explicit written permission.
Third-Party Marks: All other trademarks appearing on the Site are the property of their respective owners.
5.3 Proprietary Methodologies
3-Axis Framework: The "3-Axis Framework" and its components ("Category of One," "Right Buyer Signals," and "Engineering Trust") are protected intellectual property of Graewolves.
Other Methodologies: All frameworks, processes, systems, and methodologies described on our Site or used in our services are proprietary.
Protection: These methodologies are protected by copyright, trade secret, and other intellectual property laws.
5.4 Limited License for Site Content
Scope: You may view or print a copy of the Content for personal, non-commercial reference.
Restrictions: When using Content under this limited license, you must:
Maintain all copyright and proprietary notices
Not modify the Content
Not use the Content in a way that suggests endorsement
Not transfer the rights to others
5.5 Prohibited Use
You may not:
Modify, distribute, transmit, reproduce, publish, license, create derivative works, or sell any Content without explicit, written permission from Graewolves
Use our Content for competitive analysis or to develop similar services
Frame or mirror any portion of the Site
Copy, imitate, or appropriate our design, layout, or look-and-feel
Reverse engineer any aspect of the Site or its Content
5.6 User Submissions
License Grant: By submitting any comments, testimonials, or content to us, you grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, and display such submissions for promotional or reference purposes.
Representation: You represent that you own or have the necessary rights to grant this license.
Confidentiality: We do not guarantee confidentiality of unsolicited submissions.
5.7 Portfolio Rights
Case Studies: Unless otherwise agreed in writing, we reserve the right to:
Include completed work in our portfolio
Reference client relationships in marketing materials
Create case studies based on the work performed
Show before/after examples of client projects
Client Approval: We will seek client approval before publishing detailed case studies.
Confidential Information: We will not disclose confidential information in portfolio materials.
5.8 Ownership of Deliverables
Transfer of Rights: Unless otherwise specified in a written agreement:
Upon full payment, clients receive ownership of final deliverables
Drafts, unused concepts, and preliminary designs remain the property of Graewolves
We retain ownership of all underlying templates, frameworks, and methodologies
Source Files: Transfer of source files requires explicit agreement.
Custom Code: Ownership of custom code will be specified in project agreements.
5.9 DMCA Compliance
Notification: If you believe Content on our Site infringes your copyright, please send a written notice to [copyright@graewolves.com] including:
Identification of the copyrighted work claimed to be infringed
Identification of the allegedly infringing material
Your contact information
A statement of good faith belief that the material is not authorized
A statement that the information is accurate and, under penalty of perjury, that you are authorized to act on behalf of the copyright owner
Response: We will respond to notices in accordance with the Digital Millennium Copyright Act and Canadian copyright law.
6. ADDITIONAL CLAUSES
6.1 Payment Disputes & Chargebacks
Dispute Process: Payment disputes must be raised within thirty (30) days from the invoice date with detailed explanation.
Resolution Timeline: We will investigate and respond to disputes within fourteen (14) business days.
Chargebacks: Unauthorized chargebacks may result in:
Cessation of services
Legal action to recover funds
Administrative fees of [amount]
Good Faith: Both parties agree to work in good faith to resolve payment disputes.
6.2 Electronic Signatures & Consent
Legal Effect: Electronic signatures have the same legal effect as handwritten signatures under:
The Quebec Act to Establish a Legal Framework for Information Technology
The Personal Information Protection and Electronic Documents Act (PIPEDA)
Other applicable electronic transaction laws
Consent: By engaging with or signing any documents electronically, you consent to:
The use of electronic signatures
The receipt of documents in electronic form
The legal enforceability of electronic transactions
Records: Electronic records, logs, or confirmations constitute sufficient proof of your acceptance.
6.3 Testimonials and Publicity
Consent: Unless you provide written refusal, we may:
Reference your brand name in our portfolio
Use testimonials in marketing materials
Create case studies based on our work together
Share non-confidential results achieved
Review Rights: You will have the opportunity to review and approve any detailed case studies before publication.
Attribution: We will provide appropriate attribution for any testimonials.
Revocation: You may revoke publicity consent at any time for future uses.
6.4 Promotional Claims for Marketing Performance
Illustrative Nature: Claims such as "7× marketing ROI" or "9× share increase" are:
Based on historical data or industry research
Illustrative of potential results
Not guarantees of specific performance
Individual Factors: Actual results depend on numerous factors, including:
Your industry and competitive landscape
Implementation quality and timing
Market conditions and external factors
Budget allocation and resource commitment
Written Guarantees: Only performance metrics explicitly included in signed agreements constitute guarantees.
7. LANGUAGE AND INTERPRETATION
Controlling Version: In the event of any dispute regarding language or translation, the English version of all terms, policies, or proposals controls.
Interpretation: Terms shall be interpreted according to their plain meaning in the context of professional services.
Headings: Section headings are for convenience only and do not affect interpretation.
Language Request: The user acknowledges they have requested the Terms & Conditions, Privacy Policy, and any supporting documents in English and fully understand their content.
8. SURVIVAL OF OBLIGATIONS
Continuing Obligations: The following obligations survive termination of this Agreement:
Confidentiality provisions
Intellectual property rights
Payment obligations
Indemnification clauses
Limitation of liability
Non-solicitation provisions
Duration: Unless otherwise specified, surviving obligations continue for three (3) years after termination.
9. CONTACT INFORMATION
If you have questions about these Terms & Conditions, the Privacy Policy, or Copyright Notice, or if you need to exercise any rights regarding personal data, please contact:
Graewolves at Jason@graewolves.com
CONCLUSION
These Terms & Conditions, coupled with our Privacy Policy and Copyright Notice, represent the overarching legal framework under which we operate. By using the Site, you confirm your understanding and acceptance of all provisions stated above, including the language clause for Montreal, Quebec, Canada. Should you disagree with any part, we ask that you refrain from using the Site or any of our services.
Last Updated: 1 March 2025
© 2025 Graewolves. All rights reserved
Terms & Conditions, Privacy Policy, Copyright Notice and Fulfillment Policy
Last Updated: 1 March, 2025
TABLE OF CONTENTS
- Introduction
- Language Clause (Montreal, Quebec, Canada)
- Terms & Conditions
- Privacy Policy
- Copyright Notice
- Additional Clauses
- Language and Interpretation
- Survival of Obligations
- Contact Information
- Fulfilment Policy
1. INTRODUCTION
Welcome to Graewolves ("we," "us," or "our") and our official website at [https://www.graewolves.com] (the "Site").
Graewolves is a research-first brand and positioning agency specializing in:
Brand strategy and positioning for premium markets
Trust-based marketing and communications
The proprietary 3-Axis Framework for positioning and growth
Fractional CMO/CBO services for 7-figure businesses
By accessing, browsing, or using the Site, you agree to be bound by the terms, conditions, notices, and disclaimers contained herein (collectively, the "Agreement").
This Agreement includes our:
- Terms & Conditions for general use of the Site and engagement of our services;
- Privacy Policy detailing how we collect, use, disclose, and safeguard your personal information; and
- Copyright Notice clarifying ownership rights to content, design, and intellectual property.
Effective Date and Updates: This Agreement is effective as of 1 January 2024. We reserve the right to modify these terms at any time. Material changes will be communicated via email (for existing clients) and/or through notifications on our Site. Your continued use following such notifications constitutes acceptance of the modified terms.
Business Location:
Graewolves is located in Montreal, Quebec, Canada and adheres to applicable laws, including language regulations for consumer and commercial contracts.
2. LANGUAGE CLAUSE (MONTREAL, QUEBEC, CANADA)
Clause de langue (Montréal, Québec, Canada)
The parties acknowledge and expressly agree that these Terms & Conditions, the Privacy Policy, the Copyright Notice, and any related proposals, communications, or documents are drawn up in English at the User's express request, pursuant to Section 55 of the Charter of the French Language (R.S.Q., c. C-11). Any French version provided is for convenience only, and if there is any discrepancy between the English and French versions, the English version prevails.
Les parties reconnaissent et conviennent expressément que les présentes Conditions d'utilisation, la Politique de confidentialité, l'Avis de droit d'auteur et toutes propositions, communications ou documents connexes sont rédigés en anglais à la demande expresse de l'Utilisateur, conformément à l'article 55 de la Charte de la langue française (L.R.Q., ch. C-11). Toute version française fournie l'est uniquement à titre indicatif et, en cas de divergence entre les versions anglaise et française, la version anglaise prévaudra.
By using our Site and Services, you confirm that you fully understand the English language used in this Agreement and waive any right to a French translation under Quebec law or any other local statute.
3. TERMS & CONDITIONS
3.1 Acceptance of Terms
Scope: These Terms & Conditions ("Terms") govern your use of the Site, including any content, functionality, products, or services offered on or through it. They also outline disclaimers for any professional services we reference on this Site but which require separate, written proposals.
Modification: We may update these Terms at our sole discretion. Any revisions become effective upon posting. You will be notified of material changes via email (if you are a client) or through a prominent notice on our Site. Continued use of the Site signifies your acceptance of such changes.
3.2 Definitions
User/You: Refers to any individual or entity accessing this Site or engaging our services.
Services: Refers to our professional branding, trust engineering, marketing, design, consulting, or any related offerings described on this Site, including but not limited to:
Brand strategy and positioning
Trust engineering and evidence-based marketing
Application of our proprietary 3-Axis Framework
Fractional CMO/CBO services
Marketing and communication strategy
Visual identity development
Content: Includes text, graphics, images, logos, design elements, videos, case studies, proprietary frameworks, or other materials we provide.
Deliverables: Tangible or digital materials produced as a result of our Services, as specified in written proposals or agreements.
3.3 Use of the Site
Permitted Use: You agree to use the Site and its Content for legitimate purposes only, such as learning about our Services or engaging with our brand.
Prohibited Conduct: You shall not:
Violate any local, provincial, federal, or international law or regulation
Attempt to hack, disrupt, or gain unauthorized access to the Site's servers, networks, or data
Collect personally identifiable information from other Users without their explicit consent
Upload or transmit any malicious software or harmful code
Scrape, copy, or reproduce our Content without explicit written permission
Misrepresent your relationship with Graewolves
Attempt to reverse-engineer our proprietary methodologies
3.4 Relationship Formation
No Automatic Professional Relationship: Visiting this Site or reading any material here does not form a client-service relationship between you and Graewolves. Such a relationship only arises upon signing a written service agreement or proposal.
No Legal or Financial Advice: All materials and statements provided here are general in nature and do not constitute specialized legal, financial, or accounting counsel.
Proposal Process: Requests for proposals may be submitted through our Site. We will respond within 2 business days. Any proposal provided remains valid for 7 days unless otherwise specified.
3.5 Payment & Proposal Terms
Separate Agreements: Any fees, deliverables, or scope-of-work for professional services (including brand strategy, design, or marketing campaigns) shall be defined in a separate written proposal or contract. These Terms govern your general use of the Site until a specific service agreement is executed.
Electronic Execution: By requesting proposals or communications electronically, you consent to receive and sign documents in electronic form, which are legally binding under applicable laws, including Quebec's Act to Establish a Legal Framework for Information Technology (CQLR c C-1.1).
Payment Terms: Unless otherwise specified in a proposal:
Service Fees. In exchange for the Services, Client shall pay Graewolves the fees as set forth in each Scope and in accordance with the terms of this Agreement. Where Services are provided for a fixed price, the total fees for the Services shall be payable as a lump sum or installment payments as stated in the applicable Scope. Where Services are provided on a time and materials basis, the fees payable for the Services shall be calculated in accordance with Graewolves’s hourly rates for the work performed by Graewolves personnel. Additionally, Client agrees to reimburse Graewolves for all reasonable out-of-pocket expenses incurred by Graewolves in connection with the performance of the Services.
Subscription. You agree to pay Graewolves for Your chosen subscription according to the prices set forth on your subscription selection, which are expressly incorporated into the proposal. You may choose to be billed monthly or on an annual basis. If You choose to be billed on an annual basis, Graewolves will charge Your credit card for the entire amount of Your chosen subscription tier on the Effective Date. If You choose to be billed monthly, Graewolves will charge Your credit card for Your chosen subscription plan monthly, beginning on the Effective Date and recurring each month thereafter. A change to your subscription if you have chosen to be billed on an annual basis may occur only at the time of renewal. You agree to pay all fees and charges incurred in connection with Your purchases (including any applicable taxes) at the rates in effect when the charges were incurred. Graewolves may require additional verifications or information from You before accepting any order. You agree that Graewolves may change the prices of the subscription without Your consent. Graewolves agrees to give you written notice of any changes to the prices of the subscription tiers, and Your continued use of the Site 15 calendar days following the date of the written notice from Graewolves will be construed as Your acceptance of the changes.
Late Fees. If Client fails to pay all or any portion of fees owed for more than thirty (30) days from the date on the applicable invoice (“Outstanding Balance”), Client will be charged a monthly fee equal to the lesser of (a) ten percent (10%) of the total Outstanding Balance or (b) the maximum interest chargeable under applicable law (the “Late Fee”). Graewolves also reserves the right, in its sole discretion, to suspend all work related to the Services until any Outstanding Balance and applicable Late Fees are paid in full.
All payments are done via Stripe or Wise.
3.6 Client Obligations
Timely Communication: You agree to provide timely feedback and approvals as required for project completion.
Material Provision: You are responsible for providing accurate information, assets, and content necessary for service delivery.
Cooperation: You agree to cooperate reasonably with Graewolves throughout project execution.
Authority: You represent that you have the legal authority to enter into agreements with us and to provide any materials you supply.
3.7 Proprietary 3-Axis Framework
Ownership: The "3-Axis Framework" including all components ("Category of One," "Right Buyer Signals," and "Engineering Trust") is the exclusive intellectual property of Graewolves.
License for Clients: Clients who engage our services receive a non-transferable, non-exclusive license to benefit from the application of this framework for their specific business or project.
Restrictions: You may not:
Reproduce, adapt, or modify our framework for third parties
Present our proprietary methodology as your own
Create derivative works based on our framework
Train others in the use of our methodology without written permission
3.8 Disclaimers of Promotional or ROI Claims
Individual Results Vary: Claims such as "Generate 5–7× ROI" or "7× marketing ROI from Kantar's data" are provided as examples of potential outcomes. Individual results vary, depending on your market conditions, implementation quality, timeline, and other factors beyond our control.
Research References: We cite sources like the Edelman Trust Barometer and Kantar research. While these studies are credible, your specific experience may not replicate the exact statistics.
No Guarantee: Nothing on this Site guarantees that you will achieve similar results unless explicitly stated in a separate, legally binding written agreement.
Past Performance: Case studies and testimonials represent actual client results but are not predictive of future outcomes for new engagements.
3.9 Intellectual Property Rights
Ownership: Graewolves retains all rights, title, and interest in the Site's Content, including text, designs, frameworks, methodologies, and branding materials, unless otherwise stated in a signed agreement.
License to You: We grant you a limited, non-exclusive, revocable license to view and share Site Content for personal, non-commercial use.
Prohibitions: You shall not reproduce, distribute, modify, or create derivative works from our Site Content for commercial purposes without explicit written permission.
Client Materials: You retain ownership of materials you provide to us, but grant us a license to use such materials as needed to perform our Services.
3.10 Confidentiality
Definition: "Confidential Information" includes any non-public information shared between parties during the engagement process or service delivery.
Our Obligations: We agree to maintain the confidentiality of your proprietary information and will not disclose it to third parties without your consent, except as required by law.
Your Obligations: You agree to maintain the confidentiality of our proprietary methodologies, pricing structures, and internal processes.
Exceptions: This obligation does not apply to information that:
Is or becomes publicly available through no fault of the receiving party
Was known to the receiving party prior to disclosure
Is independently developed by the receiving party
Is required to be disclosed by law or legal process
3.11 Service Termination
By Client: You may terminate services according to the terms specified in your signed proposal or agreement. Early termination may be subject to fees as outlined in your agreement.
By Graewolves: We reserve the right to terminate services if:
You breach any material term of our agreement
You fail to pay invoices when due
You engage in conduct that harms our reputation
We are unable to deliver services due to factors beyond our control
Effect of Termination: Upon termination:
You remain responsible for payment of services rendered
We will deliver completed materials in their current state
All licenses to use our proprietary frameworks cease
Confidentiality obligations remain in effect
3.12 Non-Solicitation
Employees: During your engagement with us and for twelve (12) months thereafter, you agree not to directly or indirectly solicit or hire any of our employees or contractors without our written consent.
Clients: We agree not to solicit your employees during the term of our engagement and for six (6) months thereafter.
Remedy: Breach of this provision may result in liquidated damages of [amount] or injunctive relief.
3.13 Force Majeure
We are not liable for delays or failures in performance resulting from causes beyond our reasonable control, including but not limited to natural disasters, labor strikes, war, pandemics, or telecommunication breakdowns.
3.14 Governing Law & Dispute Resolution
Governing Law: This Agreement is governed by and construed in accordance with the laws of the Province of Quebec and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.
Jurisdiction: Any disputes or claims arising out of or in connection with these Terms shall be brought exclusively before the courts located in Montreal, Quebec. You consent to such jurisdiction and venue.
Dispute Resolution: The parties agree to attempt in good faith to resolve disputes through informal mediation prior to any court action. If unsuccessful, either party may initiate formal proceedings after 30 days.
3.15 Limitation of Liability
No Liability for Indirect Damages: In no event shall Graewolves or its affiliates be liable for any indirect, consequential, incidental, or special damages, including loss of profits, data, or goodwill, arising from your use of the Site or reliance on any Content.
Maximum Cumulative Liability: Our total liability to any User, for any cause of action, shall not exceed the amount paid to us by that User in the twelve months preceding the event giving rise to the liability (if any).
Essential Purpose: The parties acknowledge that these limitations are an essential element of the agreement between them and that in their absence, the economic terms of this Agreement would be substantially different.
3.16 Indemnification
You agree to indemnify, defend, and hold harmless Graewolves, its owners, employees, agents, and affiliates against any claims, liabilities, damages, or expenses (including reasonable attorneys' fees) arising out of your breach of these Terms or your improper use of the Site or our Services.
3.17 Severability
If any provision in these Terms is found invalid, unlawful, or unenforceable by a court, that provision shall be severed from the remaining provisions, which remain valid and enforceable.
3.18 Entire Agreement
These Terms, along with any posted policies (including the Privacy Policy and Copyright Notice below), constitute the complete agreement between you and Graewolves concerning your use of the Site. No prior statements or agreements override these Terms unless specifically incorporated herein.
4. PRIVACY POLICY
Last Updated: 1 March 2025
We value your privacy and are committed to protecting any personal data shared with us through the Site or in direct communications.
4.1 Data Controller
Graewolves, located in Montreal, Quebec, Canada, is the data controller responsible for your personal information collected through our Site or services.
4.2 Data We Collect
Personal Information: This may include:
Contact information (name, email address, phone number, job title)
Business information (company name, industry, size)
Communications with us (inquiries, feedback, testimonials)
Service data (project requirements, preferences, objectives)
Payment information (for clients)
Usage Data: Non-personal data such as:
IP addresses and device information
Browser types and settings
Pages viewed and navigation patterns
Referral URLs and time spent on site
Geographic location (country/region level only)
Cookies & Tracking Technologies:
Essential cookies: Required for site functionality
Analytics cookies: We use Google Analytics to understand site usage
Marketing cookies: For retargeting through platforms like LinkedIn and Facebook
Preference cookies: To remember your settings and preferences
By using our Site, you consent to this usage. You can manage cookie preferences through our cookie banner or your browser settings.
4.3 How We Use Your Data
Service Provision:
To respond to your inquiries
To prepare and deliver branding proposals
To execute contracted services
To process payments and maintain records
Business Operations:
To analyze usage patterns and improve our Site
To fix website errors and optimize user experience
To create aggregated statistical data
To maintain security of our systems
Marketing Communications:
To send newsletters or updates about our services (with opt-in)
To provide relevant content and offers
To invite you to events or webinars
To conduct market research
You can unsubscribe from marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.
4.4 Legal Basis for Processing
Our processing relies on one or more of the following legal bases:
Consent: When you explicitly agree to specific uses of your data
Contractual Necessity: When processing is necessary to fulfill our contractual obligations
Legitimate Interests: When we have a legitimate business interest in processing data
Legal Obligation: When processing is necessary for compliance with a legal obligation
4.5 Data Storage and Retention
Storage Locations: Personal data is stored on secure servers located in Canada and the United States.
Retention Periods:
Active clients: For the duration of our relationship plus seven (7) years
Prospects: For three (3) years from last contact
Marketing contacts: Until you unsubscribe or after two (2) years of inactivity
Website data: For up to two (2) years
Secure Disposal: When no longer needed, data is securely deleted or anonymized according to industry standards.
4.6 Data Sharing & Transfers
Service Providers: We share data with trusted third-party service providers, including:
CRM systems (e.g., HubSpot)
Email marketing platforms (e.g., Mailchimp)
Analytics providers (e.g., Google Analytics)
Project management tools (e.g., Asana)
Financial processing services (e.g., Stripe)
International Transfers:
Some of our service providers are based outside Canada
For transfers to the US, we rely on appropriate safeguards, including standard contractual clauses
We ensure all third parties maintain adequate data protection measures
Legal Requirements:
We may disclose information if required by law
We may share information in connection with a business transaction
We may protect our rights or property when necessary
4.7 User Rights
Depending on your jurisdiction, you may have the right to:
Access: Request copies of your personal data
Rectification: Correct inaccurate information
Erasure: Request deletion of your data ("right to be forgotten")
Restriction: Limit the processing of your data
Portability: Receive data in a structured format
Objection: Object to certain processing activities
Withdraw Consent: Revoke previously given consent
To exercise these rights, contact [privacy@graewolves.com]. We will respond within 30 days.
4.8 Case Studies and Testimonials
Consent: We only use client information in case studies with explicit written permission.
Anonymization: Where requested, we anonymize data used in case studies.
Withdrawal: You may request removal of testimonials or case studies featuring your information at any time.
4.9 Security Measures
We implement appropriate technical and organizational measures to protect your data, including:
Technical Protection:
SSL/TLS encryption for data transmission
Secure, password-protected hosting
Regular security assessments
Restricted access to personal information
Organizational Measures:
Staff training on data protection
Confidentiality agreements
Data processing policies
Incident response plans
Limitations: No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
4.10 Children's Privacy
Our Site and services are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
4.11 PIPEDA Compliance
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and similar provincial laws in Canada. This includes:
Accountability: We are responsible for personal information under our control
Identifying Purposes: We identify the purposes for collecting information
Consent: We obtain consent for collection, use, or disclosure
Limiting Collection: We limit collection to what is necessary
Limiting Use: We do not use information for purposes other than those for which it was collected
Accuracy: We keep information as accurate, complete, and up-to-date as necessary
Safeguards: We protect information with appropriate security measures
Openness: We make our policies readily available
Individual Access: We provide access to information upon request
Challenging Compliance: We address concerns about compliance
4.12 Updates to Privacy Policy
We may revise this Privacy Policy. All changes are effective immediately upon posting. Major changes will be notified via email or site notice. Continued use of the Site indicates your acceptance of any modifications.
5. COPYRIGHT NOTICE
5.1 Ownership of Content
Unless otherwise stated, all original text, graphics, logos, code, or other content on the Site ("Content") is copyrighted by Graewolves under applicable Canadian and international copyright laws.
5.2 Trademarks and Brand Assets
Ownership: Names, slogans, logos, or other brand identifiers displayed on the Site are trademarks or service marks of Graewolves or third parties.
No License: You are not granted any license to use our trademarks without explicit written permission.
Third-Party Marks: All other trademarks appearing on the Site are the property of their respective owners.
5.3 Proprietary Methodologies
3-Axis Framework: The "3-Axis Framework" and its components ("Category of One," "Right Buyer Signals," and "Engineering Trust") are protected intellectual property of Graewolves.
Other Methodologies: All frameworks, processes, systems, and methodologies described on our Site or used in our services are proprietary.
Protection: These methodologies are protected by copyright, trade secret, and other intellectual property laws.
5.4 Limited License for Site Content
Scope: You may view or print a copy of the Content for personal, non-commercial reference.
Restrictions: When using Content under this limited license, you must:
Maintain all copyright and proprietary notices
Not modify the Content
Not use the Content in a way that suggests endorsement
Not transfer the rights to others
5.5 Prohibited Use
You may not:
Modify, distribute, transmit, reproduce, publish, license, create derivative works, or sell any Content without explicit, written permission from Graewolves
Use our Content for competitive analysis or to develop similar services
Frame or mirror any portion of the Site
Copy, imitate, or appropriate our design, layout, or look-and-feel
Reverse engineer any aspect of the Site or its Content
5.6 User Submissions
License Grant: By submitting any comments, testimonials, or content to us, you grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, and display such submissions for promotional or reference purposes.
Representation: You represent that you own or have the necessary rights to grant this license.
Confidentiality: We do not guarantee confidentiality of unsolicited submissions.
5.7 Portfolio Rights
Case Studies: Unless otherwise agreed in writing, we reserve the right to:
Include completed work in our portfolio
Reference client relationships in marketing materials
Create case studies based on the work performed
Show before/after examples of client projects
Client Approval: We will seek client approval before publishing detailed case studies.
Confidential Information: We will not disclose confidential information in portfolio materials.
5.8 Ownership of Deliverables
Transfer of Rights: Unless otherwise specified in a written agreement:
Upon full payment, clients receive ownership of final deliverables
Drafts, unused concepts, and preliminary designs remain the property of Graewolves
We retain ownership of all underlying templates, frameworks, and methodologies
Source Files: Transfer of source files requires explicit agreement.
Custom Code: Ownership of custom code will be specified in project agreements.
5.9 DMCA Compliance
Notification: If you believe Content on our Site infringes your copyright, please send a written notice to [copyright@graewolves.com] including:
Identification of the copyrighted work claimed to be infringed
Identification of the allegedly infringing material
Your contact information
A statement of good faith belief that the material is not authorized
A statement that the information is accurate and, under penalty of perjury, that you are authorized to act on behalf of the copyright owner
Response: We will respond to notices in accordance with the Digital Millennium Copyright Act and Canadian copyright law.
6. ADDITIONAL CLAUSES
6.1 Payment Disputes & Chargebacks
Dispute Process: Payment disputes must be raised within thirty (30) days from the invoice date with detailed explanation.
Resolution Timeline: We will investigate and respond to disputes within fourteen (14) business days.
Chargebacks: Unauthorized chargebacks may result in:
Cessation of services
Legal action to recover funds
Administrative fees of [amount]
Good Faith: Both parties agree to work in good faith to resolve payment disputes.
6.2 Electronic Signatures & Consent
Legal Effect: Electronic signatures have the same legal effect as handwritten signatures under:
The Quebec Act to Establish a Legal Framework for Information Technology
The Personal Information Protection and Electronic Documents Act (PIPEDA)
Other applicable electronic transaction laws
Consent: By engaging with or signing any documents electronically, you consent to:
The use of electronic signatures
The receipt of documents in electronic form
The legal enforceability of electronic transactions
Records: Electronic records, logs, or confirmations constitute sufficient proof of your acceptance.
6.3 Testimonials and Publicity
Consent: Unless you provide written refusal, we may:
Reference your brand name in our portfolio
Use testimonials in marketing materials
Create case studies based on our work together
Share non-confidential results achieved
Review Rights: You will have the opportunity to review and approve any detailed case studies before publication.
Attribution: We will provide appropriate attribution for any testimonials.
Revocation: You may revoke publicity consent at any time for future uses.
6.4 Promotional Claims for Marketing Performance
Illustrative Nature: Claims such as "7× marketing ROI" or "9× share increase" are:
Based on historical data or industry research
Illustrative of potential results
Not guarantees of specific performance
Individual Factors: Actual results depend on numerous factors, including:
Your industry and competitive landscape
Implementation quality and timing
Market conditions and external factors
Budget allocation and resource commitment
Written Guarantees: Only performance metrics explicitly included in signed agreements constitute guarantees.
7. LANGUAGE AND INTERPRETATION
Controlling Version: In the event of any dispute regarding language or translation, the English version of all terms, policies, or proposals controls.
Interpretation: Terms shall be interpreted according to their plain meaning in the context of professional services.
Headings: Section headings are for convenience only and do not affect interpretation.
Language Request: The user acknowledges they have requested the Terms & Conditions, Privacy Policy, and any supporting documents in English and fully understand their content.
8. SURVIVAL OF OBLIGATIONS
Continuing Obligations: The following obligations survive termination of this Agreement:
Confidentiality provisions
Intellectual property rights
Payment obligations
Indemnification clauses
Limitation of liability
Non-solicitation provisions
Duration: Unless otherwise specified, surviving obligations continue for three (3) years after termination.
9. CONTACT INFORMATION
If you have questions about these Terms & Conditions, the Privacy Policy, or Copyright Notice, or if you need to exercise any rights regarding personal data, please contact:
Graewolves at Jason@graewolves.com
CONCLUSION
These Terms & Conditions, coupled with our Privacy Policy and Copyright Notice, represent the overarching legal framework under which we operate. By using the Site, you confirm your understanding and acceptance of all provisions stated above, including the language clause for Montreal, Quebec, Canada. Should you disagree with any part, we ask that you refrain from using the Site or any of our services.
Last Updated: 1 March 2025
© 2025 Graewolves. All rights reserved
